Marketing consulting
When you need to make a marketing decision, we start with the business: customers, offer, positioning and resources. We explore what is holding you back, weigh the options and decide what is worth doing next.
In consulting, we clarify the direction. In management, I coordinate putting it into practice.
How we work
This is the approach to a consulting engagement. Each stage may take several sessions, depending on the complexity of the situation and the information available.
What are you trying to achieve, and what is getting in the way? We examine your customers, offer, competition and available information. We separate symptoms from possible causes and identify what needs checking before investing in a solution.
We consider the complete marketing mix: product, place, price and promotion. We clarify whom you serve, why they would choose your offer and how you reach them. We assess the options against your business objectives and resources.
We turn our conclusions into recommendations: what to do first, what can wait, what to stop and how to assess progress. If the issue lies in the buying journey, we also examine the connection between marketing and sales. The problem determines the intervention, not the other way around.
How consulting works
We work in two-hour sessions. The number of sessions depends on the complexity of the situation and the objectives of our engagement.
Understanding the business, analysing the information and assessing the options may take several sessions before we reach a direction or clear recommendations.
Consulting can remain a standalone, long-term engagement in which you and your team put the recommendations into practice. If you also need continuing coordination, we can discuss marketing management.
The first step
Tell me more about what you need and the challenges you are facing. Then we’ll decide on the right direction together.
Schedule a conversationThe initial conversation is free and does not commit you to working together afterwards.